Friday, January 31, 2020

Israel/ Jordan Trip

I just returned from a trip to Israel and Jordan. It was a great trip full of more relevant history than I could ever imagine! Not quite so much from a beer perspective. Israel did have a number of breweries although the smaller representations were difficult to find.  Goldstar is the most popular and famous Israeli beer which dominates the Israeli beer market with 33% of beer consumers. This Israeli lager contains 4.9% alcohol. It was a pretty good lager.
Jem’s is more than just a brewery, Jem’s beer factory has six locations across the country, offering a variety of beers, tasting options, and some food to accompany the drinks. With seven different types of beer
Nesher - Hebrew for eagle, Nesher was the first Israeli brewery, and is still popular today.
Maccabee - Maccabee is a popular Israeli lager that’s favoured by approximately 11% of Israeli beer consumers. Their beer turned out to be my favorite.

Jordan, being predominantly Muslim, does not have much of a beer scene. In fact, there are only three breweries in Jordan and only two of them are legitimately Jordanian. Petra Lager, their best known beer, was akin to a Bud Lite. Carakale had a pretty good sour called Dead Sea-rious. But Jordan’s best beer was an Amstel Red, made in Jordan for Jordanians. So, for the Jordanian beer scene, I’ll say this - Jordan has some beautiful scenery!
Cheers!

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